And so, as it is with every January... we have reached the beginning of a new year and new tours. The team is set to tour more than ever before and we have big plans for 2011.
Efficiency. The office staff will be handling much more this year, allowing the instructors the time needed to create programming and concentrate on touring itself. Starting in 2011 we will be adding more resource pages to the website so that contracts, itinerary templates and marketing materials will all be downloadable.
Technology. With the addition of STORMPULSE to our featured product list, you will see that we are attempting to venture into more technologies that will allow families and communities to become more prepared. In mid-winter we will release our Chasing4Life Application as well; another exciting addition! ThreatNet will become a HUGE focus this year as we have arranged to feature it at over a dozen large conferences this year.
Marketing. If you are sponsoring any events this year and have sponsored events in the past, you will notice that we have changed our paperwork and have added new guidelines that coincide with the new marketing strategy we created in mid-2010. All of you will notice new marketing materials, new pictures and even new staff this year on the website. We have added a "Girl Scouts Only" page to the site, but a newer addition is our "Boy Scouts Only" page as we will be providing a program series for Boy Scouts this year due to the incredible demand we received.
You'll see that we are investing in larger shows. Watch our FaceBook and website for the conventions, conferences and showcases coming up.
Social Media. More than ever before we are using social media to stay connected to you. If you have not checked us out on FaceBook, simply go to our home page and head there today!
Sponsors. You will see new sponsors this year. Chasing4Life is already signing with companies and organizations that have made a commitment to stay with us all year, maintaining involvement throughout the touring seasons so that we can see greater things happen like scholarships for small groups and schools.
Instructors. In anticipation of the New Year, we added new instructors. While we are not finished, we feel we have an experienced team that can meet the needs of more and more communities and organizations as the year progresses. Go meet them on the site!
Focus. We feel like we have more focus than ever before. You are going to see larger programs, more subjects, more involvement and a fresh new focus on simple disaster preparedness for the family.
It is going to be a good year. Let's create a more resilient America together!